Regardless of the article, “How companies learn your secrets” by Charles Duhigg, I still and always will love Target. However, what companies do, “assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy” I feel it is a great business strategy. Only as long as they are using that information for business purposes only. Otherwise it’s creepy. For example, if you have a secret admirer that works at target and they keep sending you your favorite shampoo, creepy. However, I really don’t think that’s the case.
If you ask me, I think that the companies are just doing their job. Their purpose is to make money and sell their products. So the fact that they know what you want to buy, I think it’ convenient and maybe even be helpful. Sometimes going into such an overwhelming store you don’t always remember what you need if you don’t have a list. Since they know what you bought before they might be able to tell you what your looking for now. Duhigg states,”If you’re rushing through the store, looking for bottles, and you pass orange juice, you’ll grab a carton. Oh, and there’s that new DVD I want. Soon, you’ll be buying cereal and paper towels from us, and keep coming back.” Target is definitely addicting. I know the feeling of going there just for a couple things and ending up with two baskets full of items, especially preparing to move back to college.
Even online once you Google search something you get pop up ads on the side of every other website you go on with similar things you Googled. I personally love going on a fashion website like Forever21.com and finding something I like and then the store gives me suggestions of other things I might like. I feel as though it makes it easier for me when shopping. It’s like my own personal shopper. There are definitely pro’s to companies knowing everything about you, but are there cons? Honestly, I guess I can see why people would be a little upset about it, but there’s really nothing you can do. Never shop again? Highly unlikely. Never use the internet again? Maybe, but that’s inevitable. Like any other thing in this world, you just have to try to be safe about it. Never give out your private information unless you know what your signing up for. Free updates and coupon flyers from stores, sounds great as long as it’s what you want. Don’t give away your address if you don’t want people sending you stuff. And never ever give away your social security number, because that would end up extremely bad, so just be smart.